Mitihoon – Finnomena is the leading-edge wealth creation platform. Our mission is to lead 1 million Thai people to financial success by curating expert-led advice and championing the best investment opportunities. We offer expert advisory service and investment across all asset classes, delivered through our innovative platform with execution capability with global and local partnerships. The company’s rebranding and motto, “Ahead of the Game” reflects its commitment to providing the greatest advantage in maximizing the potential of investments, in the world’s changing markets.
Jessada Sookdhis CEO, Finnomena Group, revealed that Finnomena was founded on the motto of “Unlock Your Investment Potential” among Thai people, by elevating financial knowledge and offering beneficial investment ideas. This commitment has earned the trust of a large number of investors who choose to invest through the Finnomena platform. Currently, with Assets Under Administration (AUA) over 40,000 million baht under the platform, with more than 280,000 investment accounts and more than 600,000 followers (as of February 29, 2024)
Looking to the future, Finnomena enters a new phase, “Ahead of the Game”, with a bold mission empowering one million Thai people to achieve financial success through expert investment selection, market trend forecasting, and an evolving platform adapting to shifting landscapes. Our ambitious milestone is to grow AUA to 100,000 million baht by 2026.
Chayanon Rakkanjanan CEO, Finnomena Funds, added “Ahead of the Game” means understanding and responding to investment opportunities and challenges promptly. This entails analyzing what actions to take to maximize portfolio benefits, adapting to rapidly changing investment environments. This includes focusing on 4 aspects of value to deliver a complete investment experience:
- Product: Offering a variety of investment assets including mutual funds, bonds, debt crowdfunding, high-interest deposits, peer-to-peer lending, and more in the future.
- Platform: A platform catering to all investment styles, supporting investors’ experiences in one place. This includes a knowledge hub, trading platform, a globally innovative investment planning tool “Goals Navigator,” and beneficial digital tokens like “FINT Token”.
- Partner: Ensuring quality through partnerships locally and globally, such as global asset management organization Franklin Templeton and 21 asset management companies in Thailand, as well as expertised gurus in various investment fields.
- Service: Providing consultation services, developing investor services with unbiased guided advice from in-depth analysis, and supported by an investment advisory team that closely monitors investment portfolios through a variety of trading style recommendations, such as FundTalk Call, Mr.Messenger Call, Definit MEVT Call, etc.
Kasin Suthammanas Chief Strategy Officer, Finnomena Group, stated that Finnomena’s transformation after the major rebranding showcases a clearer view of its value proposition. The goal is to transcend simply providing investment opportunities – the company aims to help customers invest better, with a commitment to support them from their initial investment to the day they achieve financial success.
Additionally, the company has redesigned its logo to reflect its organizational identity more clearly, focusing on simplicity yet memorable, inspired by the candlestick charting pattern, symbolizing the highest point, the lowest point, and the accurate prediction of investment trends.
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