Mitihoon – “KTC” is advancing its marketing efforts to cater to various lifestyle needs, reinforcing the trend of pet owners treating their pets like children, and boosting card spending. KTC recently partnered with “N.C.C.”, the organizer of Pet Expo Thailand 2024 to offer 4 special privileges: 15% cash back with points redemption / hotel room vouchers exclusive for cardmembers who are top spenders / HATO vouchers for spending of 1,000 baht or more, and the option to pay in installments at 0.74% interest per month for up to 10 months. These incentives are designed to attract individuals with pet-loving lifestyles and further expand the membership base in the category.
Mr. Terapoj Chokeanantang, Director – Credit Card Marketing Division, “KTC” or Krungthai Card Public Company Limited. (N.C.C.) stated, “KTC prioritizes launching diverse campaigns across various categories to accommodate the lifestyles of its cardmembers. This effort further bolsters the trend of treating pets like beloved family members. The total KTC credit card spending in the pet category has consistently increased, with a notable 12% rise in 2023. A particular focus lies on members aged 60 and above, who contribute up to 20% of the total spending on pets. In alignment with this strategy, KTC, in collaboration with its partners, introduces 4 exclusive privileges at the ‘Pet Expo Thailand 2024’ event. First privilege: earn 15% cash back upon every 500 baht spent with a KTC card and the redemption of every 500 KTC FOREVER points. Second privilege: get a 1-night hotel room voucher inclusive of breakfast for 2 people for cardholders with the highest daily spending at the Pet Expo (a minimum of 50,000 baht or more). Participating luxury hotels include Dusit D2 Hua Hin Hotel / Rayong Marriott Resort & Spa Hotel / Rayong Hotel Naissance Pattaya Resort & Spa, and The Standard Hua Hin Hotel. Third privilege: get a HATO voucher for a dog or cat health check valued at 5,000 baht for cardholders who spend a total of 1,000 baht or more at the event. Fourth privilege: enjoy the option to pay in 0.74% interest monthly installments for up to 10 months. Enjoy the privileges at the KTC booth located near Hall 8 gate during the event or by contacting KTC PHONE at 02 123 5000. Registration is required for each purchase on the day of the transaction from May 9 to 12, 2024, at Halls 5 – 8 of the Queen Sirikit National Convention Center, 10:00 a.m. to 8:00 p.m.”
Mr. Surapol Utintu, Chief Executive Officer, N.C.C. Management and Development Co., Ltd. stated, “Currently, the trend of pet humanization, where pets are treated as family members, remains highly popular and continues to expand each year. In the past, the Thai pet market has experienced steady annual growth of approximately 5-10%. By 2024, the market is projected to surpass 50 billion baht in value, with pet owners spending an average of 10,000 to 20,000 baht per year. In response to this growing trend, N.C.C. plans to organize PET EXPO THAILAND 2024, showcasing a wide range of pet products and services alongside engaging activities. This event, now in its 24th edition, reflects the expanding pet industry and market demands. This year’s theme, ‘Friendship Treasure,’ will include over 300 leading brands and 700 booths. Pet lovers are sure to find the event irresistible.”
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