Mitihoon – Ubon Sunflower Company Limited (“UBS”), a leading manufacturer and distributor of cassava starch and cassava flour Gluten-free and recognized as the world’s leading manufacturer and distributor of organic starch, a subsidiary of Ubon Bio Ethanol Public Company Limited (“UBE”), moves forward with its strategic plan to expand distribution channels and reach target customers. Recently launched ready-to-eat ‘Tasuko Brownie Brittle – Sea Salt Flavor,’ made from 100% organic cassava flour, gluten-free, high in fiber, and non-GMO. This product is piloted in 200 main Inthanin Coffee Stores nationwide, focusing on health-conscious customers and those with gluten allergies.”
Ms. Sureeyot Khowsurat, CEO at UBE revealed that “Since 2023, UBS has launched ready-to-eat Tasuko brownie brittle with a ‘Sea Salt’ flavor. Throughout this period, we have sold these products through online platforms and marketing promotional activities, receiving positive feedback from customers who enjoy ready-to-eat snacks, especially those who are health-conscious and those with gluten allergies. This year, UBS plans to experiment with marketing strategies to reach more consumers by expanding product distribution to physical stores. We have chosen Inthanin Coffee Stores as the initial location because they are easily accessible and align well with our target audience. Moreover, most products sold in those shops are health-oriented, which aligns with Tasuko’s product guidelines. We believe that being available in Inthanin Coffee stores will increase product visibility and reach key customer groups, including the new generation and health-conscious working individuals. Tasuko also plans to expand sales channels and rotate product availability in various coffee shops and health stores to reach more customer groups. Additionally, we plan to develop new healthy ready-to-eat products to reinforce our image as a leader in alternative foods that promote good health and reduce the risk of gluten intolerance in the long term.”
Tasuko’s ‘Sea Salt’ flavored brownie brittle is a perfect blend of rich cocoa and premium sea salt. These super crispy, gluten-free brownies are ideal for health-conscious consumers and those with gluten allergies. For more information about our health products, visit the Tasuko by Ubonsunflower website.
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