Mitihoon – Synnex (Thailand) Public Company Limited, SYNEX, a leading IT distributor in Thailand, has been appointed by Autodesk, the global leader in the Design & Make category, as the sole distributor in Thailand. Recognizing the significant growth potential in the software market, these products are in the high-margin category. Synnex aims for a revenue target of 1.5 billion baht this year.
As part of this, Synnex has established the Autodesk Experience Center in its’ Thailand office, a unique space dedicated to showcasing Autodesk solutions where customers can trial, learn, and experience for themselves.
Ms. Sutida Mongkolsuthree, CEO of Synnex revealed that the software market in Thailand continues to grow, with a value reaching billions of baht. Synnex sees opportunities to expand revenue base and services across all product groups, aiming to build a stable revenue foundation aligned with the digital and AI mega trends.
Synnex, as a leading IT distributor in Thailand, is trusted by over 70 top global brands, and Synnex offers a comprehensive range of IT and technology products, including hardware and software, through more than 6,000 distribution partners nationwide.
This agreement with Autodesk reinforces Synnex’s role as a comprehensive service provider, ready to support Autodesk’s market expansion in Thailand. With the newly established Autodesk Experience Center, Synnex is excited to offer workshops, seminars, and training sessions to deliver superior customer experiences. Synnex will also provide financial to support business partners, instilling confidence in Autodesk’s choice of Synnex as the sole distributor to foster mutual growth.
This collaboration aims to expand growth channels together, leveraging Autodesk’s strong channels ecosystem. Synnex will support marketing efforts and collaborate with various organizations, such as the Federation of Thai Industries, the Engineering Institute of Thailand, and the Thai Contractors Association, to provide training and technology consultation, further broadening the customer base.
Autodesk spans multiple industries including architecture, engineering, construction, operations, design & manufacturing, and media & entertainment. It is well-known for AutoCAD, a 2D and 3D computer-aided design software application, widely used by architects and engineers for in-depth data analysis across various business sectors.
Synnex’s software market penetration will drive recurring revenue. This anticipated full-year revenue boost will help increase the stability and growth of the commercial product segment. Synnex aims for a company-wide revenue target of 40 billion baht this year. Additionally, these high-margin products have been strategically prioritized by Synnex to increase their market share and focus further.
Sin Yip Low, Head of ASEAN Channel at Autodesk, stated that “global and Thai software industry growth trends, coupled with government support for digital economy initiatives, are key factors in driving Autodesk’s growth in Thailand. Our collaboration with Synnex Thailand will enable Autodesk to develop a robust channel ecosystem, leveraging the strengths of Synnex’s diverse geographical coverage and local leadership expertise. We are thrilled to continue collaborating with Synnex and our aim is to ensure that Autodesk leads the way in the Design and Make category.”
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