Mitihoon – PointX, an innovative point management application that offers all users “unlimited freedom of point usage,” continues to enhance its offerings to meet the lifestyle needs of the new generation of customers, allowing them to accumulate and use points even more conveniently than before. PointX has partnered with GHL Thailand Co., LTD. (GHL), a leading payment service provider and one of the top merchant acquirers in ASEAN, to offer a “Super Value 50% Points Back” promotion campaign.
From 1st September to 31st December 2024, customers paying with PointX at stores accepting GHL payments via QR PromptPay, will receive 50% points back with no minimum point spending required. Customers can choose to pay with full points or combine points with money in their SCB account (points back are limited to a maximum of 3,000 PointX per person per week). The promotion is available at over 1,300 GHL-powered merchants nationwide, such as Mil Toast House, Dalmatian, Karmakamet, ICARE/Pharmax/Vitamin Club/ Super Drug stores, and many more. Special points earned through this promotion will be updated to customers’ PointX accounts every Friday, and are valid for use within 30 days from the availability date.
The promotion campaign was launched together with PointX Executive – Mr. Kiattisak Visitbunditkul, GHL’s Group Chief Executive Officer – Mr. Sean Hesh, GHL Thailand’s Chief Executive Officer – Mr. Prinya Jinantuya, along with executives from leading partners Icare Health Co., Ltd., (operators of pharmacy brands iCare, Pharmax, Vitaminclub and Super Drug), Karmakamet aromatherapy stores, and restaurants under Ruay Mai Yood Co., Ltd.
PointX is confident that this partnership will boost the customer experience through its enhanced benefits from scanning and scan-and-pay convenience, reinforcing PointX’s commitment to providing a seamless and rewarding payment experience for diverse lifestyles.
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