Mitihoon – Bangkok, 18 September 2024 — ViMUT Hospital, a leading private hospital in the heart of Bangkok, is tapping into the growing demand for cosmetic and aesthetic procedures with the launch of its Maxillofacial Contouring Center. Committed to becoming a leader in holistic healthcare, the hospital offers comprehensive services that address both health and beauty needs. This new center aligns with the global trend of focusing on overall well-being, while enhancing external appearance for an improved quality of life. ViMUT Hospital has noted a rise in beauty investments among younger generations, reflecting the rapid growth of the cosmetic surgery and treatment sector in Thailand. According to Kasikorn Research Center, the country’s cosmetic surgery and aesthetic treatment market is expected to reach 70 billion baht in 2023, with growth projected at 2.3 – 3.6%. Moreover, the average age of those undergoing cosmetic procedures has decreased, expanding the customer base, and driving sustained growth, despite the economic slowdown in other sectors. Beyond traditional target groups like Gen Y women and the LGBTQIA+ community, Gen Z and men are increasingly turning to cosmetic surgery to redefine their appearance. ViMUT Hospital recognizes that patients continue to trust specialized private hospitals for cosmetic procedures due to confidence in safety standards, advanced technology, and high-quality care. In response, the hospital has launched its Maxillofacial Contouring Center to provide a new option for those looking to refine their facial bone structure and boost confidence under the care of expert surgeons. ViMUT emphasizes its expertise in facial bone and jaw surgery, as well as oral and maxillofacial surgery, offering solutions for multiple issues in a single, precise procedure. The hospital is poised to help establish Thailand as one of Asia’s premier aesthetic hubs.
Ms. Surawee Chaithumrongkool, Chief Executive Officer, Vimut Hospital Holding Company Limited, says, “ViMUT Hospital is dedicated to creating a comprehensive holistic healthcare platform that addresses every dimension of patient care through its specialized centers, staffed by highly skilled doctors across multiple fields, ensuring seamless service delivery. The launch of our Maxillofacial Contouring Center builds on our commitment to integrating internal health with external beauty, offering well-rounded care that combines both aspects. We’ve observed that younger generations are increasingly investing in beauty, and ViMUT Hospital is well-prepared to meet this demand with our new center, providing tailored solutions for those seeking to shape and enhance their appearance. We are proud to contribute to Thailand’s positioning as a leading destination for cosmetic surgery and aesthetic treatments. According to the World Travel & Tourism Council (WTTC), Thailand ranked among the top five countries in global medical tourism spending in 2019, with 60% of medical tourists coming for aesthetic procedures. Thailand’s competitive advantage in cosmetic surgery lies in its affordable prices compared to other countries, while still delivering high-quality services that meet international standards.”
“ViMUT Hospital understands that clients consider multiple factors before deciding on facial contouring surgery, with safety standards being one of the most critical aspects. According to the SCB EIC Health & Wellness 2023 survey, the majority of cosmetic surgery patients choose private hospitals as their top choice for all types of surgical services, citing safety standards and advanced equipment as key reasons. At ViMUT Hospital, we have specialists with dual qualifications in both oral and maxillofacial surgery and facial bone and jaw contouring surgery, allowing us to correct facial structures and dental issues in one procedure. We are confident that our new center will attract many clients, aligning with the growing demand for facial bone contouring, a popular and rapidly expanding field,” adds Ms. Surawee Chaithumrongkool.
Assist.Prof. Dr. Chanchai Wongchuensoontorn, Oral and Maxillofacial Surgeon, Specialist for Facial bone contouring and Jaw Surgery and Maxillofacial Contouring Center, Vimut hospital states, “The facial bone contouring surgery market in Thailand is consistently growing, with individuals aged 20 to 45 showing increased interest in cosmetic surgery. This trend is not limited to Thailand but is also expanding globally. Balanced face structure often depends on the proportion of facial features, with key areas including the cheekbones, jaw, chin, superciliary arches, and jawline. Those with abnormalities or disproportionate facial structures can consult a doctor for solutions through facial and jaw surgery.”
“In this era of social media, image has become more important than ever, and beauty enhancement is no longer a matter of gender. According to the SCB EIC Health & Wellness 2023 survey, while women and LGBTQIA+ individuals remain the main customer base of the beauty industry, there is a growing interest among men in cosmetic surgery, and younger generations like Gen Z are also eager to invest in these treatments. With social media normalizing appearance alterations, the user base for cosmetic surgery services is expanding and evolving. The goal of facial contouring surgery is sometimes not just for beauty but also includes correcting issues, such as cleft lips, abnormalities from accidents or certain diseases, and jaw issues that cause misalignment of teeth, affecting chewing. The Maxillofacial Contouring Center at ViMUT Hospital is ready to provide care from consultation through to surgery. We have expert doctors and a dedicated team to offer patients safe and attentive treatment at a reasonable price, with comprehensive medical technology to support both Thai and international customers,” emphasizes Asst. Prof. Dr. Chanchai Wongchuensoontorn.
Mr. Parinrat ‘Cindy’ Pipatnunt, facial surgery patient at ViMUT Hospital, shares, “Deciding to undergo facial surgery wasn’t an easy choice. I had to think about my physical, mental readiness, and other things. I feel lucky that I decided to have my surgery done with Dr. Chanchai at ViMUT Hospital. Before the surgery, I had numerous talks with him until I felt confident. I had a major surgery to adjust five areas of my face: the upper and lower jaw, chin, cheekbones, and jawline. The results have been amazing. The surgery and recovery went smoothly, and I’m thankful to all the staff at the hospital. My face now looks more balanced, softer, and more beautiful. It has greatly increased my confidence, and I feel more like myself. Every time I look in the mirror or go out, I feel happier and know I made the right decision.”
For those interested, the Maxillofacial Contouring Center is located on the 9th floor of ViMUT Hospital. Business hours are from 8:00 a.m. to 5:00 p.m. For more information or to schedule an appointment, contact 0-2079-0074, download the ViMUT application, or visit www.vimut.com/service-center/Maxillofacial-Contouring-Center.
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