Mitihoon – Central Pattana Plc., Thailand’s leading real estate developer for sustainability, under the vision of “Imagining better futures for all,” connecting all businesses—Retail, Residence, Hotel, and Office—continues to solidify its success as a leader in marketing strategy. The company has won awards on the international stage at the Marketing Excellence Awards 2024, organized by MARKETING-INTERACTIVE, which celebrates outstanding achievements in Thailand’s marketing industry. On this occasion, Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer, received the Gold Award for ‘Marketing Leader of the Year’ and led the team to win the Silver Award for ‘Excellence in B2B Marketing.’ These achievements reflect the company’s success in creating new customer experiences with national and global initiatives. Additionally, the company’s ‘LEAD’ by Central Pattana initiative, which drives and supports the potential of Thai entrepreneurs, has been recognized as the best Entrepreneurs Programme in the Thai retail industry, successfully nurturing over 200 new brands.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, said, “I would like to thank the Marketing Excellence Awards 2024 for awarding me the Gold Award for Marketing Leader of the Year. This award is a testament to the dedication and hard work of the entire Central Pattana team, who have tirelessly created new marketing phenomena. Another source of pride is the Excellence in B2B Marketing award for the LEAD project, which Central Pattana initiated and expanded upon, continuously benefiting the development of Thailand’s retail industry.”
The Marketer’s Mindset: Insights from CMO of Central Pattana, Thailand’s No.1 Retail and Real Estate Developer
Dr. Nattakit continued, “I believe that marketers must possess agility, the ability to constantly adapt, and determination, the drive to ensure success. Additionally, they should be curators with initiative and new ideas. To summarize, the three key characteristics of a marketer are: having the initiative to create new things, demonstrating leadership by making bold decisions and doing things differently, and being a collaborator who is ready to partner with others to elevate marketing strategies and achieve continuous business growth. I believe that this platform and all the award recipients are committed to creating positive impacts, delivering the best experiences to customers, and advancing the nation together.”
Central Pattana has consistently succeeded in creating marketing phenomena. This year, “centralwOrld,” a global landmark in the heart of Bangkok, won major awards for ‘Mall of the Year’ and ‘Marketing Initiative of the Year’ at the Retail Asia Awards 2024. Additionally, the company has launched marketing campaigns aimed at creating a global big impact, including enhancing the Songkran Festival and the New Year Countdown event in downtown Bangkok, as well as the THAILAND’S PRIDE CELEBRATION: Pride For All campaign, which has been successful both in Thailand and in communicating meaningful messages to people worldwide.
With over 40 years of expertise, Central Shopping Centers are renowned for creating experiential retail, consistently bringing global phenomena to Thailand. This includes bringing real sumo wrestlers from Japan and NASA exhibition to the country for the first time, as well as initiating events like Japan Expo, Toy Expo, and Art Toy. Additionally, many global brands have chosen centralwOrld as their first location in Thailand.
Additionally, Central Pattana is committed to helping partner brands—large, medium, and small—grow robustly under “The Ecosystem for All.” With the recent win of the B2B Marketing award, the LEAD by Central Pattana program has continuously proven its success in promoting entrepreneurs and nurturing new brands in Thailand’s retail industry. To date, it has successfully supported the development of over 200 brands by cultivating and enhancing the capabilities of entrepreneurs through a comprehensive curriculum that includes knowledge and know-how in retail, as well as hands-on training. The program provides opportunities for market testing, networking among entrepreneurs, and brand development, enabling sustainable business growth.
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