Mitihoon – Srinanaporn Marketing Public Company Limited (SNNP) has reported a total revenues of 4,367.5 million baht and a net profit of 483.1 million baht for the 9-month of 2024. The results were driven by strong sales of both core and new products in the beverages and snacks categories with positive market feedback. Mr. Wiroj Wachiradechkul, an executive, commented that in the final quarter of 2024, the Company will continue to gradually release new products, aiming to drive sales and revenue growth during the high season.
Mr. Wiroj Wachiradechkul, Senior Executive Vice President Domestic Business at Srinanaporn Marketing Public Company Limited (SNNP), a leader in Thailand’s beverage and snacks industry, reported that the Company’s overall results of the 9-month 2024 period ending September 30, 2024 was with a net profit of 483.1 million baht, an increase of 12.4 million baht or 2.6% compared to the same period last year at 470.7 million baht, and total revenues of 4,367.5 million baht.
The factors supporting the Company’s net profit growth included increased sales across all product lines in both the domestic and overseas markets. At the same time, the Company has continuously launched new products and implemented marketing strategies, including product makeovers and the launch of new commercials having effectively communicated with target consumer groups. Additionally, the Company has focused on efficient cost management, enhancing its internal structure, and improving production efficiency.
For the past 9 months, SNNP has continuously launched new products to the market, generating excitement in the beverage and snack sectors. New launches included: Jele Fresshy in watermelon flavor; Lotus Crispy Chicken Skin with two new flavors, Larb and Hat Yai Style Fried Chicken Flavor; Jele Fitt, a jelly-based fruit flavor; Bento Max in three delicious flavors, Sweet and Spicy, Hot and Spicy, and Larb Flavor; Jele Beautie with two new flavors, Fiber Formula and Kombucha Fermented Tea; Magic Farm Fresh with two new flavors, Coconut Water and Green Tea with Honey Lemon; Magic Farm Fresh Kombucha; Crushed Squid Bento with Thai Classic Chilli flavor; and the new Jele Double Jelly Ice.
“Looking forward to the fourth quarter of 2024, which is the high season for the beverage and snack market, we expect strong growth driven by the launch of new flagship products, such as Bento Roller Squid Thai Classic Chilli Flavour and new Jele Double Jelly Ice. These new offers are generating excitement in the market. Additionally, government economic stimulus projects are one of the factors that further support SNNP’s overall performance. In terms of long-term strategy, the Company is focused on expanding into overseas markets through both direct product sales and joint marketing initiatives, as well as the appointment of distributors to support sustainable growth,” Mr. Wiroj concluded.
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