KTC and Play La Ploen Launch “Lavender’s Magic” Festival to boost Health Tourism and Empower Local Communities

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Mitihoon  –  KTC has partnered with Play La Ploen Boutique Resort in Buriram province to promote sustainable natural resource use, support local communities, and boost the herbal economy to generate income. Together, KTC and Play La Pleon launches the 2024 year-end “Lavender Magic: A Festival of Sustainable Growth,” the first of its kind in Thailand offering tourists a unique full-service experience from production to product. Visitors can explore the wonders of lavender, a new economic plant being developed for health care products, with exclusive promotions for KTC credit cardmembers. Discover the charm of lavender at Play La Ploen Flora Park in Buriram from October 1, 2024, to February 28, 2025.
Miss Prym Panyasereeporn, Head of Credit Card Marketing Division, “KTC” or Krungthai Card Public Company Limited, reveals that, “KTC is dedicated to promoting creative tourism, especially experiences that focus on health and community engagement, ensuring that KTC credit cardmembers of all ages can enjoy meaningful travel. By partnering with Play La Ploen, a top health and nature-focused destination and Green Hotel supported by KTC, we aim to offer nature-loving, health-conscious members an authentic and touching experience of local wisdom and charm. KTC credit cardmembers who join ‘Lavender Magic: A Festival of Sustainable Growth’ can book a special room package starting at 2,500 baht, including a dinner set. Guests also enjoy free access to the lavender park, a lavender relaxation workshop, and a 10% discount on food and beverages at Play La Pirom Restaurant, as well as spa treatments at AROKAYA WELLNESS SALA and products at CANN & COOP. To support the local economy, members can also buy products containing lavender under the Ekaya brand at KTC U SHOP on the KTC website.”
 
Mr. Panai Saichompoo, Managing Director, Play La Ploen Boutique Resort Company Limited added, “Our partnership with KTC aims to promote health and educational tourism through lavender, enhancing sustainability for the local community. We want visitors to appreciate lavender’s economic value and medicinal benefits, offering a comprehensive understanding from cultivation to product development. This is Thailand’s first initiative to explore lavender in such depth. Play La Ploen is dedicated to providing tourist attractions that boost physical and mental well-being. Our ESG efforts focus on social and environmental aspects, leveraging lavender to improve quality of life. We offer training for farmers and communities on sustainable lavender farming, including reducing chemical use, efficient water management, mixed farming for ecosystem balance, processing, and business management. This ensures stable careers and income through expanded products and services like our Lavender’s Magic tour package. We hope participants enjoy a relaxing and meaningful experience as we kick off the 2024 tourist season with the first cool winds of Buriram province.”
“Lavender Magic: A Festival of Sustainable Growth” aligns with Play La Ploen’s long-term vision to become a Herbstopia, a metropolis of herbs, by cultivating beautiful lavender fields that generate economic value for the community. Festival participants can enjoy the serene lavender fields and engage in various activities, including lavender-related workshops and tasting unique dishes that highlight lavender’s aroma and health benefits. Guests can also relax and rejuvenate at the AROKAYA WELLNESS SALA, where tourism and learning blend seamlessly.
Tourism in Buriram is on the rise, with the province recently climbing to 4th place among the most popular destinations in Northeast Thailand. This growth highlights the increasing appeal of health and cultural tourism in the area. The partnership between KTC and Play La Ploen reinforces the importance of sustainable and creative tourism, showcasing how business and community partnerships can effectively promote tourism in Thailand.

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