Mitihoon – True Corporation is ready to provide 5G, 4G, and WiFi connectivity for True and dtac customers nationwide during the New Year festivities. By analyzing mobility data and event trends from past countdown celebrations, the company has strategically planned to expand network coverage across the country. Supported by the Business and Network Intelligence Center (BNIC) with AI-powered systems and regional war room teams, True Corporation ensures 24/7 network management and optimization. Additionally, True Corporation is spreading joy with the ” Happiness Express 2″ campaign, offering special gifts delivered to customers through True and dtac’s fast and powerful 5G network to welcome the New Year.
Mr. Prathet Tankuranun, Chief Technology Officer of True Corporation Plc, said, “True and dtac are ready to usher in the Year of the Snake 2025 by leveraging the strength of our network. With enhanced 5G, 4G, and WiFi coverage nationwide, we are prepared for record-breaking New Year celebrations among both local and international tourists. Using mobility data, we have analyzed travel and event trends to strategically install additional signals, focusing on key countdown sites in Bangkok and regions across the country. Our team will monitor the network 24/7 to ensure seamless communication, enabling everyone to share joyful moments through calls, social media, live streaming, and cross-border greetings. We aim to deliver the best digital experience this festive season.”
Expanded 5G, 4G, and WiFi Coverage for Countdown Events Nationwide
- Bangkok: Enhanced 5G, 4G, and WiFi signals at major countdown sites, including ICONSIAM’s Amazing Thailand Countdown 2025, CentralWorld, One Bangkok, Asiatique, NEON Countdown 2025, EM District, and Seacon Square.
- Greater Bangkok: Boosted signals at major malls such as Future Park and Zpell in Pathum Thani, Central Westgate in Nonthaburi, and Mega Bangna in Samut Prakan.
- Northern Region: Expanded coverage in six key provinces, including Chiang Mai (notable sites include Glow Countdown 2025, Central Festival, Tha Phae Gate, and Doi Ang Khang). Coverage also extends to Chiang Rai, Phitsanulok, Sukhothai, Phetchabun, and Tak.
- Northeastern Region: Enhanced signals in four provinces, including Buriram (Chang Arena), Udon Thani (UD Town), Khon Kaen, and Nakhon Ratchasima (Pak Chong and City Hall areas).
- Central Region: Improved signals in Ayutthaya (Central Ayutthaya and Ayutthaya City Park), Nakhon Pathom, Kanchanaburi, and Prachuap Khiri Khan.
- Eastern Region: Boosted signals in Pattaya Countdown 2025, Bangsaen Countdown 2025, and Rayong for New Year celebrations.
- Southern Region: Extended coverage in Phuket (Patong Beach, Central Phuket, and Surin Beach) as well as key provinces such as Trang, Songkhla, Satun, and Krabi.
Special Solutions for Maximum Connectivity During New Year Celebrations
- Cell-On-Wheel (COW): Deploying mobile units to strengthen signals in crowded tourist areas.
- Temporary Sites: Installing additional base stations to enhance connectivity at popular celebration venues.
- Base Station Upgrades: Increasing frequency bands and capacity to support higher data usage.
- Event Parameters: Customizing signals to match usage patterns during the New Year festivities.
- WiFi Expansion: Increasing WiFi capacity at countdown and celebration venues.
- Business and Network Intelligence Center (BNIC) with AI: Monitoring and optimizing 5G and broadband services 24/7 to ensure seamless connectivity throughout the festivities.
Based on Mobility Data from True Corporation during the 2024 New Year Festival, clear patterns of population movement were observed. The Northeastern region emerged as the most popular destination, with a 15% increase in visitors, followed by the Northern region with a 10% rise. The Southern and Western regions saw growth of 4% and 2%, respectively. Conversely, Bangkok experienced a 17% outflow of residents, while the Eastern region saw an 11% decline in visitors. These trends reflect urban residents’ preference for returning to their hometowns or traveling to other provinces during the New Year. True Corporation has utilized this data to analyze and plan network enhancements to align with user behavior during the 2025 New Year period.
Mr. Prathet added, “In addition to preparing network coverage for countdown events and popular tourist destinations, we have prioritized expanding signals along key travel routes during the New Year Festival. This includes major transportation hubs such as airports, train stations, and bus terminals, as well as main roads connecting all regions, particularly those leading to the Northeastern and Northern regions. Furthermore, we have extended coverage to temples and significant religious sites to accommodate people traveling for merit-making and New Year’s Eve prayers. Our aim is to ensure seamless and efficient network connectivity for all during the festive season.”
Additionally, True Corporation is spreading joy to welcome the New Year through the “Happiness Express 2” campaign, offering special gifts delivered to customers via True and dtac’s fast and powerful 5G network with nationwide coverage. The campaign kicks off with “Happiness Express, Happiness at Yourself,” a heartfelt commercial encouraging everyone to smile at themselves and those around them, appreciating the good moments of the past year. This is complemented by “Happiness Express, True Across Thailand,” which delivers quality network signals to every corner of the country. Customers can also join the fun with “Happiness Express, Happiness at the New Year,” featuring exclusive activities and experiences. Lastly, the highlight is “Happiness Express, Happiness for Gifts,” where customers can participate via AR on the TrueID app, dtac app, or True iService app by selecting the “Privileges” menu, clicking the “Smiles of Happiness Nationwide” banner, and smiling into the camera for a chance to win exciting prizes throughout the festive season.
Web : https://www.mitihoon.com/
Facebook : https://www.facebook.com/mitihoon
Youtube : https://www.youtube.com/@mitihoonofficial7770
Tiktok : www.tiktok.com/@mitihoon
