Mitihoon – TCL, a leader in electrical appliances, launches its new air conditioner innovation “FreshIN 3.0 Series,” featuring cutting-edge AI technology, voice control, automatic temperature adjustment, and pure air functions to address health and smart living needs. The product will be available nationwide from January, aiming to dominate the air conditioner market share by highlighting advanced technology, delivering superior user experience.
Mr. Gary Zhao, Managing Director of TCL Electronics (Thailand) Co., Ltd. or TCL, stated that this year, TCL continues to strive for leadership in technology and innovation in Thailand’s home appliance market, while maintaining its position as Thailand’s #1 market share leader and top home appliance brand with the highest air conditioner sales both in units and total sales value, while continuously delivering superior experiences and services to customers.
Given the changing behavior of modern consumers towards health consciousness, smart living with convenient technology, and value for money – sustainability, TCL has paid attention to every detail in developing its latest air conditioner model, “TCL FreshIN 3.0 Series,” This model received an international award – the 2025 Smart Fresh Air Technology Innovation Award, considered the “Oscar” of the technology community, at the Consumer Electronics Show (CES 2025) held in Las Vegas, USA, from 7-10January 2025, for its leading technology offering pure air that’s healthy and energy-efficient with AI. It launched first in Thailand and is the first in South East Asia.
The TCL FreshIN 3.0 Series introduces a new definition of cooling that perfectly combines comfort technology with voice control supporting Thai language without internet connection, along with a slim design that perfectly integrates. It features the new “Lunar Display” showing real-time air quality, and pure air function that helps bring fresh air from outside into the home through a 4-step air filtration system, increasing oxygen levels in the room for fresher air.
Additionally, it comes with high-efficiency energy-saving system powered by AI technology that automatically adjusts temperature for optimal living conditions, and self-cleaning hot coil innovation that eliminates dust and dirt from inside the unit using reversed airflow, reducing germ accumulation for better hygiene, energy savings, and extended maintenance intervals.
The TCL FreshIN 3.0 Series air conditioner comes in three sizes 10,000 BTU, 12,000 BTU, and 19,000 BTU, and will be officially available through TCL air conditioner dealers nationwide from January 2025 onwards. Customers who purchase the new model during this launch period (January and February 2025) will receive an additional free FreshIN air filter set.
This year, it’s believed that Thailand’s home appliance market will grow due to new innovations, energy savings, and increased convenience. TCL, as a leading home appliance brand in Thailand for over 20 years, remains committed to continuous growth, aiming to become the number one premium home appliance brand in Thailand.
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