Mitihoon – Bangkok, 24 April 2025 – True Digital Group strengthens businesses to tackle challenges in the retail industry, developing True Virgo AI, an intelligent AI platform that seamlessly transforms traditional retail stores into smart retail spaces. In collaboration with SandStar, a global pioneer in smart retail solution and an NVIDIA cloud partner (NCP), this innovation empowers retailers of all sizes to overcome digital adoption barriers. By integrating data and AI, True Virgo AI enhances store management efficiency and elevates consumers’ shopping experiences.
Built upon new technology, True Virgo AI is an open AI platform that can seamlessly connect all systems and various devices in the store, such as CCTV systems, sensor systems, payment systems, and warehouse management systems without any proprietary constraints, both software and hardware, empowering comprehensive data restructuring and in-depth data processing. Moreover, an AI engine inside True Virgo AI can learn and utilize data to offer products that meet consumers’ needs, reduce duplication of products, provide store management recommendations, and personalize shopping experiences. It also elevates retail management to become stores powered by data and AI.
Mr. Ekaraj Panjavinin, Chief Digital Officer and (Acting) Chief Business Officer, True Corporation Plc., stated, “The wholesale and retail sector in Thailand have continuously grown and be the second-largest industry after manufacturing*. Enabling retailers with access to digital technology to enhance their competitiveness and keeping pace with evolving consumer behavior is True Digital’s intention. We deliver technology that enables businesses to harness data-driven insights, optimize operations, and uncover new growth opportunities. Our solutions help retailers boost sales, create new revenue streams, and achieve sustainable growth.”
“True Virgo AI is developed with the combination of True Digital’s cutting-edge technology and expertise and deep understanding of the Thai market and business needs. By integrating SandStar’s world-class AI capabilities powered by NVIDIA AI Engine, this collaboration enhances True Virgo AI into a fully integrated AI platform that meets demands of modern retail management. The platform not only enables retailers to deliver more personalized and seamless shopping experiences but also helps tackle challenges in the retail industry, including rising costs, changing of consumer behavior, competition in a rapidly changing industry, as well as creating utmost benefits from existing data.” added Mr. Ekaraj.
Mr. Yili Wu, Founder and CEO of SandStar, stated, “We are thrilled to collaborate with NVIDIA and True Digital Group to bring world-class technology to Thailand. Thailand is a dynamic market, and True Digital Group has been a great partner for us. As a global pioneer in smart retail technology, SandStar is committed to transforming the retail industry with AI-powered intelligence, seamlessly integrating data processing through advanced AI algorithms, enhancing retail operations worldwide, improving efficiency and profitability. Through our partnership with True Digital Group, we have developed True Virgo AI, powered by NVIDIA technology, to build intelligent retail solutions which are now available in Thailand. We are confident that our joint efforts will accelerate the adoption and expansion of AI-driven retail solutions in the great Thai market.”
True Virgo AI’s cutting-edge functions
- Digital Store Assistance
True Virgo AI is an advanced solution for all sizes and types of retail entrepreneurs. It can help entrepreneurs manage their inventory efficiently, uplift customer services and improve in-store experience, while assisting employees with an automation system that works seamlessly and reducing work time for store staff.
- Real-time Analysis & Notification
True Virgo AI allows real time to respond. It enables data processing with immediate response, empowering entrepreneurs to get important data quickly and accurately through a multi-channel notification system. This feature aid entrepreneurs to quickly manage their stores, reduce costs, increase efficiency, and create sustainable growth.
- Universal Integrated Connector
True Virgo AI is an open system that can immediately connect and work efficiently with various systems and devices in the store such as CCTV, sensor devices, payment and inventory management systems, allowing easy to deploy and save cost. The adaptive learning system empowers store owners to deliver personalized customer services for better shopping experience and offers products and promotions that meet customers’ needs, uplifting customer satisfaction and driving continuously sales growth.
In addition, to maximize the benefits, True Virgo AI offers a subscription-based service, allowing more flexibility as the store owners can use as per their needs while reducing long-term costs. True Virgo AI will be continuously developed and added new features to meet the needs of today’s customers.
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