KLeasing launches ‘Go Green, Go Lucky! Big Points! Big Rewards!’ campaign at Motor Expo 2024, highlighting responsible lending and enhanced Line Servicing for customer convenience

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Mitihoon  –  KASIKORN LEASING Co., Ltd. (KLeasing) expects the 41st Thailand International Motor Expo 2024 will boost automotive sales as 2024 draws to a close. KLeasing is launching the “Go Green, Go Lucky! Big Points! Big Rewards!” campaign, featuring exclusive in-event promotions plus enhanced after-sales support via Line Servicing for greater customer convenience. The company remains committed to responsible lending practices while maintaining robust asset quality.
Mr. Tirachart Chiracharasporn, KLeasing Managing Director, said, “Even though overall automotive sales declined by 26 percent YoY during the first 10 months of this year, we expect that the 41st Thailand International Motor Expo 2024 will help invigorate domestic car sales. Automakers are rolling out new models and offering attractive campaigns to entice customers during the year’s final quarter. KLeasing will participate in the event with the ‘Go Green, Go Lucky! Big Points! Big Rewards!’ campaign from November 29 to December 10, 2024. This campaign features exclusive promotions for customers using KLeasing’s auto loan services.
Special privileges for customers at the Thailand International Motor Expo 2024 and elsewhere across the country: Those signing up for Auto Loan (New Car), with the loan approved and the contract entered by January 31, 2025, will enjoy the following:
  1. A “Go Green, Go Lucky!” tote bag, worth 1,888 Baht
  2. A maximum of 50,000 K Points when signing up for Auto Loan (New Car) via K EV Shop and K-Direct Debit service
Exclusive privileges for customers at the event:
  1. A 26-inch trunk-style suitcase, worth 8,000 Baht, when signing up for a loan and the loan is approved via the Digital Self-Apply channel.
  2. A maximum of 2,000 Baht cashback when booking a new car or spending at the event using a KBank Visa.
Overall auto hire-purchase loans, based on data from the Bank of Thailand, saw a 7.6-percent contraction in outstanding loans during the third quarter of 2024, as compared to the figure recorded at the end of 2023. This shrinkage was attributable to economic uncertainties, issues related to automotive sales and asset quality. Meanwhile, KLeasing’s outstanding loans for new and used cars grew slightly by 0.5 percent from the end of 2023.The company has been able to maintain asset quality better than the industry average.  KLeasing places emphasis on responsible lending in alignment with the Bank of
Thailand’s policy guidelines. This is complemented by a series of short educational videos about auto loans shared on online platforms under the concept of “Tips for auto loan application with an adorable green mascot – Go Green, Go Lucky”. These videos cover various topics such as responsible lending rules, financial readiness for car purchases, effective interest rates, the ceiling of hire purchase interest rates, debt service ratio (DSR), and discounts for early settlements. Apart from responsible lending, KLeasing offers assistance measures and after-sales service through Line Servicing for greater convenience. New customers can quickly track their auto loan application status, while existing customers can request documents, review their loan details, and make installment payments via K PLUS connected with Line Servicing. Simply add the Line Official Account @kleasingofficial as a friend.