Mitihoon – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, has strengthened its position as a leader in the super-premium food market with the success of its flagship brand, S-Pure. In 2024, S-Pure became the first and only Thai brand to receive the prestigious “Thai Golden Eggs by Thai DLD” award, symbolized by the “Golden Swan” mark from the Department of Livestock Development under the Ministry of Agriculture and Cooperatives. This award highlights S-Pure’s commitment to providing premium-quality eggs that are completely free from Salmonella, ensuring the highest standard of safety and quality for consumers.
In addition, S-Pure chilled fresh eggs received two additional international awards: the Superior Taste Award 2024 with a 3-star rating (the highest score), ensuring excellent taste, odor-free freshness, vibrant orange yolks, and AA-grade freshness under the cold-chain system. And the FMCG Asia Award 2024 in the Health & Wellness Initiative of the Year – Thailand category, underscoring the brand’s commitment to holistic health and consumer well-being.
Dr. Oliver Gottschall, Chief Operating Officer – Food Business, Betagro Public Company Limited, stated that “S-Pure, Betagro’s super-premium food brand, focuses on delivering high-quality, safe food products to ensure better food access for all while maintaining a strong focus on environmental sustainability. S-Pure became the first brand in Thailand to use paper trays for fresh products, achieving an 80% reduction in plastic use.”
S-Pure’s product range spans premium fresh pork, chicken, eggs, processed foods, sausages, and homemade-style meals. The products are meticulously crafted through a stringent process, including:
- Selection of healthy and superior animal breeds.
- Natural rearing methods (RWA – Raised Without Antibiotics), certified by NSF International, USA.
- Tailored feeding with nutrient-rich grains and vitamins for each stage of animal growth.
- Incorporation of beneficial Synbiotics (Prebiotics and Probiotics) to boost immunity naturally.
- No growth hormones or growth promoters.
- Use of cold-chain logistics, maintaining product temperature between 0–4°C until the point of sale.
Furthermore, S-Pure products are fully traceable, ensuring transparency and maximum confidence in their safety and quality.
“The three international awards for S-Pure eggs underscore the brand’s unwavering commitment to providing premium-quality eggs that are safe, fresh, and delicious that meet the needs of health-conscious consumers seeking nutritious products. These achievements also strengthen S-Pure’s position to expand into new domestic and international markets, reaffirming its leadership in super-premium food products that cater to modern consumers’ diverse health-conscious needs,” concluded Dr. Gottschall.
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