Mitihoon – Miss Sireerat Corvanich, Head of Credit Card Marketing, Health & Beauty at Krungthai Card Public Company Limited (KTC), highlighted the continued rise in preventive healthcare trends over the past five years.
“The pandemic has reshaped how people prioritize their health. Strong immunity is now seen as the first line of defense, reducing health risks and severity. Combined with Thailand’s aging society and the increasing emphasis on aesthetic well-being, this shift has driven a 12% growth in KTC’s health and beauty spending in 2024, reaching 25 billion baht. Compared to pre-COVID levels in 2018, the number of participating cardmembers has surged by 75%. Today, KTC’s health and beauty portfolio includes 500 hospitals and 4,700 beauty institutes nationwide.”
She added that while diet, exercise, and lifestyle contribute to better health, regular check-ups remain essential for all age groups. Early detection and preventive care can help mitigate severe health conditions. In the beauty segment, aesthetic treatments are becoming mainstream confidence boosters, backed by advanced medical technology and expert guidance from specialists. This year, KTC has introduced an online service strategy that caters to all segments, reinforcing our position as ‘KTC: The Ultimate Card for Health & Beauty.’ To reward our valued members, we have launched a special gift card set offering up to 90% discounts at Phyathai Hospitals 1, 2, and 3, Phyathai Phaholyothin Hospital, Phyathai Nawamin Hospital / Pornkasem Clinic / V Square Clinic, and HDmall.”
Health and Beauty Trends for 2025
Flt. Lt. Dr. Acharavadee Mahatnirunkul, Physician at Premier Life Center, Phyathai 2 Hospital, stated, “In 2025, health trends will emphasize preventive care due to demographic shifts, including an aging population and declining birth rates. As a result, the focus is shifting from treatment to disease prevention. People want to stay healthy as they age, and even patients are reducing their reliance on medication, opting instead for lifestyle adjustments to improve their well-being.”
“Top health trends in 2025 according to preventive medicine experts include 1. Personalized Medicine (Precision Medicine): Tailored treatments based on individual genetics and health profiles. 2. Mental Health: Growing focus on emotional well-being and stress management. 3. Gut Health & Microbiome: Recognizing the gut’s role in overall health and immunity. 4. Sustainable & Ethical Wellness: Emphasizing sustainable health practices. 5. Longevity & Biohacking: Leveraging technology, health data, and lifestyle optimization for longevity. Preventive health care is all about building wellness from within to prevent and reduce the risk of disease, integrating modern medical advancements with mindful lifestyle choices like exercise, nutrition, and stress reduction.”
Dr. Pakorn Kittiratchai, Chief Medical Officer, Pornkasem Clinic, stated, “The trend of early skin care is on the rise, particularly in acne treatment and overall skin health. Establishing a strong foundation from a young age boosts confidence and reduces the risk of chronic skin issues in the long run. Today’s younger generation seeks fast results, often opting for frequent treatments like acne injections every 2 days. They prefer quick, effective procedures, aligning with the ‘Prejuvenation’ trend, focusing on prevention and delaying skin aging for long-term youthfulness. With over 40 years of expertise, Pornkasem Clinic specializes in safe, professional acne treatments. To celebrate our 40th anniversary, we’ve partnered with KTC to offer members a 400-baht cash voucher upon spending 2,500 baht or more per transaction.”
Ms. Pancharat Wattanawongwibool, Chief of Media , V Square Clinic, stated, “At V Square Clinic, our slogan, ‘Feel Your Confidence,’ reflects our belief that everyone can enhance their appearance and feel confident in their own way. We prioritize listening to our customers and using our doctors’ expertise, along with V Square’s unique techniques, to provide personalized treatments. To ensure comfort and to jump on the digital trend, we offer free, no-obligation online chat consultations with specialist doctors daily. This allows customers to discuss their concerns anytime, anywhere, without pressure to purchase services. We also prioritize the use of high-quality, certified products and equipment, ensuring transparency and quality in every treatment.”
“The beauty and health industry is projected to continue to span. Recent surveys show a rise in more specialized and personalized service providers, particularly Wellness Centers that integrate healthcare and beauty treatments. These centers tailor programs based on lifestyle analysis, body check-ups, and blood test results, catering to modern consumers seeking more precise and individualized care.”
Ms. Raya Chantaramungkorn, Chief Marketing Officer, HDmall, stated, “HDmall is an online platform that connects users to health services from over 2,500 hospitals and beauty clinics nationwide. Acting as a health GPS, it helps users find the right and suitable services, ranging from check-ups and dentistry to skincare and beauty procedures through an easy online booking system. We prioritize customer service with a dedicated admin team available daily and have introduced ‘Jib AI, Quick Care Health Agent,’ offering 24/7 support for price comparisons and service selection. Our data shows that HDmall’s top 3 customer groups primarily purchase health check-ups, HPV vaccinations, and female cancer screenings, not only for themselves but also their families.”
Miss Sireerat concluded that KTC’s strategic health and beauty collaborations throughout 2025 are expected to drive 15% growth in spending and expand the company’s partner network by more than 1,000 additional locations across Thailand.
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