Mitihoon – Bangkok, 28 March 2025 – Bangkok Airways Public Company Limited, led by Mr. Puttipong Prasarttong-Osoth, President, along with Mr. Anawat Leelawatwatana, Senior Vice President – Finance and Accounting, and Ms. Amornrat Kongsawat, Vice President – Sales & Acting Vice President – Marketing, announced the airline’s strategic direction for 2025. The company aims to carry 4.7 million passengers, supported by key initiatives to meet growing travel demand. The company plans to launch strategic marketing campaigns in collaboration with leading partners to strengthen its brand, drive revenue and advance its sustainability goals.
Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways Public Company Limited highlighted the aviation industry’s steady recovery, citing the International Air Transport Association (IATA) report from December 2024. The report confirms the continued growth of the airline industry post-pandemic, with the Asia-Pacific region experiencing the highest travel demand compared to other regions. This positive trend aligns with Bangkok Airways’ growth trajectory.
For 2025, Bangkok Airways projects a total of 48,077 flights, an average passenger load factor of 82%, and an average ticket price of THB 4,200 per seat. The Samui route remains the most popular, with advance bookings for March–September 2025 increasing by 14%. To meet rising demand, the airline plans to resume the Samui-Kuala Lumpur route with one daily flight in Q4, catering to European travelers connecting via Kuala Lumpur International Airport.
Currently, Bangkok Airways operates flights to 19 destinations which include 11 domestics; Bangkok (Suvarnabhumi, Don Mueang), Samui, Chiang Mai, Phuket, Krabi, Trat, Lampang, Mae Hong Son, Sukhothai, Hat Yai, and U-Tapao and 8 international; Maldives, Singapore, Siem Reap,
Phnom Penh, Luang Prabang, Hong Kong, Chengdu, and Chongqing.
The airline continues expanding its partnerships, now boasting 30 codeshare partners and over 70 interline agreements worldwide.
Bangkok Airways is optimizing fleet management and expects to operate a total of 25 aircraft in 2025. The airline also plans a fleet modernization program, replacing ATR72-600 aircraft, with 12 new aircraft to be delivered between 2026 and 2028.
Regarding airport operations, the company is set to renovate Samui Airport’s passenger terminal, with construction commencing in Q4 2025. Additionally, Trat Airport is undergoing a runway expansion to accommodate jet aircraft. Meanwhile, Bangkok Airways and Thai Airways have signed an MOU to explore the development of an aircraft maintenance center at U-Tapao Airport within the Eastern Economic Corridor (EEC), supporting Thailand’s and the Asia-Pacific region’s growing aviation sector.
To reinforce its position as a leading regional airline, Bangkok Airways will host the 69th AAPA Assembly of Presidents 2025 from 14–15 November 2025. The event will welcome over 250 top airline executives from 18 airlines, along with global regulatory bodies such as ICAO and IATA. Distinguished guests will include aviation authorities, leading aircraft manufacturers, and global business partners. This assembly will serve as a pivotal platform for the regional aviation industry.
Bangkok Airways remains committed to sustainability, integrating Environmental, Social, and Governance (ESG) principles across its operations. The Low Carbon Skies by Bangkok Airways initiative focuses on reducing carbon emissions in alignment with the global aviation industry’s Net Zero Carbon Emission 2050 goal. The company has also joined the Science-Based Target initiative (SBTi) to establish a clear roadmap for sustainability. On the social front, Bangkok Airways
emphasizes education, human rights, and community engagement. In governance, the airline upholds transparency, adherence to the Code of Conduct, customer satisfaction, and technological innovation to enhance competitiveness. The company aims to improve its FTSE Russell ESG Scores, a globally recognized sustainability benchmark set to be officially adopted by the Stock Exchange of Thailand in 2026.
Mr. Anawat Leelawatwatana, Senior Vice President – Finance and Accounting reported that in 2024, Bangkok Airways achieved a total revenue of THB 26.04 billion and total expenses of THB 20.64 billion, resulting in a net profit of THB 3.8 billion. The airline’s operating profit reached THB 5.45 billion, with an EBITDA margin of 28% and a debt-to-equity ratio of 2.53.
Ms. Amornrat Kongsawat, Vice President – Sales and Acting Vice President – Marketing outlined the company’s 2025 sales strategy, which focuses on international markets, the airline’s primary customer base. Sales projections indicate 28% of ticket sales will be through the website and 72% via other channels (BSP Agents, OTAs, Call Center, etc.), with 32% of sales coming from direct API/NDC connectivity. The airline is expanding aggressively in Southwest Asia, Saudi Arabia, Latin America, and Turkey, leveraging 26 GSA offices worldwide.
Bangkok Airways will also capitalize on The White Lotus Season 3 series’ tourism boom, targeting travelers from the U.S., UK, Germany, and Australia. The company is strengthening its presence in high-growth markets such as Kazakhstan, Saudi Arabia, India, and China, where visa-free policies are stimulating demand. The airline is also enhancing direct connectivity via API/NDC/Direct Connect, aligning with evolving consumer behavior and boosting global competitiveness. Furthermore, Bangkok Airways is enhancing its codeshare ticketing system with leading airlines such as Qantas, Thai Airways, British Airways, Lufthansa Group, Emirates, Etihad, and EVA Air to expand customer reach and offer seamless travel experiences.
Bangkok Airways is set to revamp its online booking system to RefX (Reference Experience) Digital Commerce, developed by Amadeus, ensuring passengers have a seamless, intuitive flight booking experience.
The 2025 marketing communication theme, “Awesome Experience”, aims to deliver unparalleled travel experiences through premium services, convenience, and sustainability. The airline will launch a new advertising campaign featuring brand ambassador Urassaya Sperbund (Yaya), now officially released across all channels.
Planned marketing initiatives include the Pop-up Boutique Experience at Suvarnabhumi, Samui, Trat, Sukhothai, and Chiang Mai Airports, offering unique local delicacies. One highlight is the Jin-Ta Ice Cream at Suvarnabhumi Airport in April.
Additionally, the Bangkok Airways Boutique Series 2025, a half-marathon event now in its 7th year, will feature three races in Samui, Trat, and Sukhothai, with exclusive t-shirt designs by independent artist “Underhatdaddy” and performances by renowned artists Mr. Popetorn Soonthornyanakij (Two), June 22, 2025 at Samui, Mr. Pakin Khamwilaisak (Tono) August 17, 2025 at Trat), and Mr. Henry Myron (Tate) September 28, 2025 at Sukhothai.
Lastly, Bangkok Airways continues to build its global brand presence, celebrating its 8th consecutive Skytrax Award as the World’s Best Regional Airline and Best Regional Airline in Asia. The airline has also partnered with PUMA, launching the campaign “Be The First Move For Better Together”, reinforcing its dedication to excellence in aviation services.
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